Premium Products Branding

Digital strategy

Branding

about this project

Pernod Ricard has a unique portfolio of premium brands encompassing every major category of wine and spirits. As one of the most comprehensive portfolios in the market, it provides the Group with a unique competitive advantage. Constantly evolving thanks to a dynamic management policy driven by brand acquisitions or disposals, Pernod Ricard's portfolio allows it to always be in line with new trends while investing in the most promising segments and brands.

A refined brand identity for a premium wine and spirits label, blending timeless elegance with modern minimalism to capture the artistry and craft behind every bottle.

Martell Noblige cognac bottle on gold, red, blue geometric background. Text in Vietnamese.
Abstract geometric design with blue, gold, and red. Black and white photo of a person's hand holding a tray.
Advertisement for Jacob's Creek wine. Red background with gold accents, a wine bottle and gift box
Royal Salute 21 Year Old whisky bottle with red and gold Lunar New Year design elements.
People toasting with champagne glasses, candles, and an orange drink.
Table setting with food and Jacobs Creek sparkling wine bottles.