Media Plan Project

Digital strategy

Media Plan

about this project

The Brief

Craft an innovative media plan that introduces 18–30-year-old travellers to Luxury Escapes’ curated experiences, increases brand awareness of their full offering (flights, cruises, hotels), and drives customer acquisition and conversions within this demographic.


Insight

People seek unique, off-the-beaten-path travel destinations where they can celebrate milestones with loved ones. However, finding a platform that offers luxurious accommodations, flights, authentic local experiences, and value for money is difficult.

Person looking at a lake with snowy mountains in the background. Text overlay:

Key Creative Activations


  • Viral Video Launch – Young Australians find luxury in the everyday; ends with a surprising twist into LE offerings



  • #YourLuxuryEscape Challenge – Encouraged UGC with luxury travel moments across Instagram and TikTok


  • Influencer Takeovers – Partnered with travel creators to post authentic reviews and experience-led itineraries