Global Career Project

Digital strategy

Media Plan

about this project

Global Career – Global Talent was a flagship event by AIESEC Vietnam aimed at empowering young people to step beyond their comfort zones and pursue international career opportunities. With a focus on self-discovery, personal growth, and global employability, the event connected youth with experienced speakers, impactful workshops, and practical training sessions to guide them toward a global career path.

My Role


As Senior Marketing Executive, I played a central role in both the strategic planning and execution of the event.

My responsibilities included:


  • Event Ideation: Contributed to brainstorming and refining the event’s concept and flow, aligning it with AIESEC’s global youth development goals.


  • Delegate Management: Led the process of acquiring, managing, and engaging with over 400 delegates, ensuring high satisfaction and attendance rates.


  • Engagement Strategy: Designed interactive pre-event and live engagement activities to build anticipation and maintain energy throughout the program.


  • School Relations: Coordinated with partner universities to promote the event and reach a wider student audience.


  • Marketing Execution: Oversaw digital marketing campaigns including social media content, copywriting, visual coordination, and community seeding to ensure consistent outreach and branding.


Key Outcomes


  • Successfully attracted over [insert number] delegates from various universities across Vietnam.



  • Social media campaign reached [insert number] users, with strong engagement across key platforms (Facebook, Instagram).


  • Built and maintained partnerships with multiple academic institutions for long-term event collaboration.


  • Helped deliver an event that empowered attendees to understand international internship opportunities, improve career readiness, and boost confidence through speaker insights and interactive workshops.


  • 95% Delegations Satisfy


Skills Applied & Developed


  • Strategic marketing and communications



  • Project and team coordination


  • Community and stakeholder engagement


  • Creative content planning


  • Event management